Selected Work
A selection of my work across executive content, brand communication, and digital experiences.
EXECUTIVE EXPERTISE & INDIVIDUAL VOICESExecutive Content
& Ghostwriting
Turning interviews and ideas into thought leadership that reflects the person behind it.
The KA Consulting Group
Executive Ghostwriting · Content Strategy
Zurich Commercial Insurance
Through Duit Studio, Executive Ghostwriting · Video Scripts
Through The KA Consulting Group, I ghostwrite LinkedIn content, Forbes articles, and website copy for US executives and philanthropists.
Interviews and early ideas become content themes and editorial plans connected to their business goals. I’ve also advised on the agency’s website strategy and messaging.
Executive ghostwriting is often confidential. Get in touch to discuss relevant examples I’m able to share.
I developed LinkedIn content and strategy, including a series on scaling AI, translating complex business and technology topics into clear, engaging posts.
I also wrote video scripts explaining internal apps targeting the development of Zurich employees.
BRAND MESSAGING & CREATIVE COMMUNICATIONBrand & Campaign Copy
Finding the message and carrying it across websites, campaigns, scripts, and social media.
Ogilvy
Creative Copywriting · UX Writing
Design Bridge & Partners
Brand Copywriting · Transcreation
My work included creative copy for San Pellegrino and Nespresso campaigns and UX writing for SEAT’s digital platforms.
Across the engagement, I wrote and adapted websites, advertising, video scripts, blogs, and social content in collaboration with agency teams.
I wrote and refined English copy for branding projects, including work for Cepsa, now Moeve.
I adapted Spanish-language content for English-speaking audiences, preserving the intended meaning, tone, and brand voice.
iFeel
Content Strategy · Copywriting · UX Writing
Marketing and product content strategy and creation across website pages, app copy, emails, campaigns, articles, and sales materials for a digital mental health provider.
I adapted the language to each audience and format while maintaining a consistent voice across brand, marketing, and product communication.
PRODUCT EXPERIENCES & USEFUL INFORMATIONUX & Customer Content
Helping people understand, decide, and get things done.
JuniCreative
UX Writing · Content Auditing · Customer Research · Guidelines
LabHouse
SEO & GEO Content Creation
As the Senior UX Writer on Juni’s Product Design team, I worked alongside six product designers on a B2B financial platform.
I audited app copy, collaborated with UX researchers, and created a UX Writing Style Guide integrated into the design system.
I write practical content explaining topics related to finance and technology.
The work combines SEO and GEO, structuring articles to support traditional search and AI-generated answers while keeping the reader’s question at the center.
Pillsorted
Creative Copywriting · UX Writing · Marketing Consulting
Creative copywriting, UX writing, and marketing consulting for an online pharmacy.
My contribution spans writing and reviewing copy alongside advising on marketing communication with the CEO.
“The best copywriter ever! ❤️”
—Mohammad Mohaghegh, Co-founder PillSortedAdditional Samples
Looking for examples relevant to your project? Additional samples are available on request, subject to client confidentiality.