About me

I’m Jen, an American copywriter and content strategist based near Barcelona. I write for people and businesses with very different voices, from executives sharing their ideas to brands finding their place in a market.

Different briefs, the same attention

I’ve partnered with Ogilvy, VML, and Design Bridge & Partners on creative copy, branding, and digital experiences. Through Ogilvy, my work has included San Pellegrino and Nespresso campaigns and SEAT’s digital platforms.

I also ghostwrite LinkedIn content, websites, and Forbes articles for US executives and philanthropists through The KA Consulting Group. Other projects have taken me into fintech, digital mental health, and pharmacy, including work for Juni, InvoiceFly, ifeel, and PillSorted.

I enjoy that variety. Writing in someone else’s voice calls for close listening. Product copy requires an understanding of what someone needs to do. A website needs to explain a business in language its audience will recognize. Each brief gives me something new to get my head around.

Working with me

I like a good conversation at the start of a project. What are you trying to achieve? Who are we speaking to? What do they already understand, and what might they question?

From there, I work closely with clients and their teams to develop the message and refine the writing. I’m comfortable discussing the business behind a brief and spending time on a single sentence when it needs it.